What we learned: Week of June 15

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This week, the team kept our weekly meeting short and sweet so we could welcome and acclimate our two summer interns, Danika Hassett and Kaleigh Brahosky. 

Here’s what we learned during this week’s weekly meeting:

 

Free Courses in Diversity

LinkedIn is offering free resources on how you can show up as an ally in your workplace by fostering more inclusivity and belonging. Courses are running now through August 31 and focus on things like understanding and confronting unconscious bias, how to have inclusive conversations and communicate across cultures and creating diverse and inclusive workspaces. More information on all the courses offered can be found here

 

Word-of-mouth Marketing in the Digital Age

Is your business encouraging customers to leave reviews or give testimonials? If you’re not, now’s the time to start! 97% of people read reviews for local businesses which means if you don’t have any, they’re more likely to move on to a competitor that does. Not sure how to go about getting people to drop a review on Facebook, Yelp, Google or other review platforms? Start by simply asking. If you find that’s not enough, sometimes a little incentive can go a long way like offering a discount off of a future purchase. 

 

User Generated Content

Looking to save time on your own content creation while connecting with followers? Start incorporating User Generated Content (UGC) into your marketing strategy. It saves you time by repurposing content that’s already been created, enhances your authenticity as a brand and builds customer trust. Encouraging UGC also helps expand your brand’s reach as their followers who may not already follow you gain exposure to your brand. 

 

Upcoming Holidays/Days of Importance

Consider adding a post related to these upcoming events in your social media mix:

  • June 19: Juneteenth
  • June 20: First Day of Summer, National American Eagle Day, World Refugee Day
  • June 21: Father’s Day, International Yoga Day, National Selfie Day, World Day of Music
  • June 22: National Kissing Day, National Take Your Cat to Work Day
  • June 23: National Hydration Day, 
  • June 25: Global Beatles Day, National Work From Home Day
  • June 26: National Chocolate Pudding Day, National Take Your Dog to Work Day
  • June 27: National Sunglasses Day
  • June 29: National Camera Day 
  • June 30: World Social Media Day
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