Work With Us

 

 

Partner with a social-first content studio that reveals the power of place.

At Hello Social Co., we believe your community, destination, or event deserves more than just another marketing agency. We’re here to build real connection through content that tells your story—authentically, intentionally, and with pride.

Our Mission

Through social media marketing, Hello Social Co. reveals the inherent power of place: the destinations, experiences, and establishments that encompass a region. We leverage local talent and expert storytelling to make an economic impact—and we do it with heart.

Our Services

At Hello Social Co., we don’t just “do social.” We create thoughtful, community-driven campaigns and content that inspire pride, drive visitation, and showcase what makes your destination or organization truly special.

Whether you're starting fresh or ready to scale, we’ll meet you where you are—with services rooted in strategy, storytelling, and connection.

The Social Starter Kit

Just getting started? Let’s build your foundation.

This one-time offering is perfect for communities, downtowns, or experience-driven brands that need a strong social media starting point. You'll walk away with a fully developed content strategy, storytelling framework, visual direction, and a sample content calendar—all tailored to your brand’s unique sense of place.

You’ll know exactly what to post, how to say it, and how to make it resonate with your audience.

Perfect for: New initiatives, under-resourced teams, or groups wanting to improve consistency and confidence on social media.

Destination Campaign Development

Tell your destination’s story—beautifully and intentionally.

From seasonal promotions to new initiatives or big events, this service is for destinations and downtowns that want an end-to-end campaign executed with care. We handle the messaging, content creation, creator partnerships, and even paid ad strategy—so your campaign doesn’t just look good, it performs.

Think: a summer-long downtown campaign that builds buzz from start to finish, or a winter getaway series that fills your shoulder season.

Perfect for: Destination marketing organizations, downtown groups, or regional tourism bureaus ready to showcase what sets their place apart.

Social Media Content Creation

Get scroll-stopping content that connects.

You bring the place—we’ll bring the visuals, the captions, and the storytelling. Our team creates engaging content across formats: short-form video, photography, blog writing, and carousels—ready to publish or plug into your content calendar.

We specialize in community-first content: real people, real places, real pride.

Perfect for: Brands and destinations that need an ongoing partner to bring their story to life through high-quality content.

Paid Social Strategy & Management

Reach the right people with a budget that works.

Paid social should feel purposeful—not like you're shouting into the void. Our team creates and manages targeted social ad campaigns that amplify your message without wasting ad dollars. We focus on strategy, creative, and reporting that ties to your real-world goals.

Plus, we bill as a percentage of ad spend—so it scales with you.

Perfect for: Destination campaigns, event marketing, and organizations ready to grow their reach.

Social Media Events Activation

Turn your event into a story worth sharing.

When your event happens, you want more than just a recap post. We attend in person to capture photos, Reels, and community interactions in real time—so the excitement lives on far beyond the event date. You'll get a full set of content assets you can reuse and repurpose.

Plus, we can build a creator placement plan to boost earned media coverage, too.

Perfect for: Festivals, grand openings, community celebrations, or any experience-based brand with a story to tell.

Who we work with

  • Destination marketing organizations

  • Downtown revitalization groups

  • Experience-centric businesses
  • Municipalities and placemaking projects

  • Event organizers and experience brands

  • Community-focused nonprofits

  • Community-minded creators and small business networks

If you value storytelling, community, and real results—we’d love to work with you.

 

We’re Hello Social Co., a social media marketing agency based in Bellefonte, Pennsylvania — but our impact reaches far beyond small-town borders.

Since 2017, we’ve helped destinations, events, and small brands grow through social media strategies that actually reflect who they are. Our team is made up of marketers, creators, and storytellers who believe in the power of connection — and the value of community.

We specialize in:

Social media strategy built on real goals (not trends)

Campaigns that show off the power of place

Pairing businesses and brands with creators who care

Book a consultation with Ellen

Ready to bring your place to life on social? Schedule a free consultation with Ellen Matis, founder of Hello Social Co.

Hello Social has been a game-changer for our organization. They understand the unique needs of community-focused brands and consistently deliver content that’s both strategic and authentic.

Since partnering with them, our engagement and follower growth have taken off—and we’re seeing real ROI from social media. Their team is proactive, professional, and genuinely passionate about what they do. Highly recommend to any business or organization looking to elevate their online presence with a local touch!

— Lee Anne Jeffries
Downtown State College Improvement District