Using Facebook lead ads to grow your business

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For service-based businesses, generating new customer leads is a huge must for your marketing strategy. With Facebook lead ads, your Facebook page can work for you, all hours of the day.

Let’s back up for a second. If you’re unfamiliar, a lead is a prospective customer or client of a product or service that shows interest and provides contact information for it.

Facebook launched lead ads in 2015, giving business owners the opportunity to capture leads from users super easily with the information that those users have available on their Facebook page.

Whether businesses want to encourage people to sign up for their newsletter, an offer, an event or more information about their product, lead ads simplify the mobile signup process, helping businesses hear from people interested in their business.

— Facebook for Business

A Hello Social Co. Facebook lead ad.

 

If a user sees a lead ad and clicks the “Sign Up” or other button on it, a form appears with the user’s contact information automatically populated — making it so easy for the user to sign up, that why wouldn’t they? The user can edit the information, if needed, and once it’s submitted, it’s added to a report. These leads can then be downloaded as a spreadsheet, or imported straight into your CRM.

So, what do you do with them once they’ve filled out the form?

What you do with these contacts is ultimately up to you as a business owner, but here are some options:

Email them

Add these users to your regular business e-newsletter, and send them useful and educational information, as well as information about your business’ services.

Make sure that your users know, though, that they’re opting into emails from you.

Call them

If you request a phone number from a user, use it to your advantage. Find out exactly what about your business interested them with a follow-up call.

Visit them

If you’re into B2B marketing, pay the business a visit after they’ve expressed interest in your product or services. People are more likely to be interested in working with you if they’ve met you.

 

Do you think that lead ads could work for your business? Set up a consultation with Ellen today to learn more about Hello Social Co. can help your business grow.

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