About Us
Nice to meet you. We’re the team behind Hello Social Co.
Rooted in strategy and guided by a desire to make an impact economically, Hello Social Co. offers social media marketing services and resources primarily to destination and experience-driven businesses and organizations. Our agency’s work is guided by its Connect Through Community Approach — an ethos for utilizing social media in a way that garners online attention to those destinations and experiences.
Since the agency’s formation in 2017, we’ve worked with brands ranging from tourism bureaus, economic development organizations, experience-based businesses like craft beverage producers, retail destinations, special events and more.
Our Mission
At Hello Social Co., we believe in the transformative power of place. By combining our expertise in social media strategy with the creativity of regional talent, we craft compelling, story-driven campaigns that celebrate the unique identities of the communities we serve. Our mission is to drive meaningful economic growth, empower local businesses, and create lasting connections that enhance both community and commerce.
Follow Us
Through our agency’s hashtag, #ConnectThroughCommunity, we encourage residents and visitors of a place alike to share their experiences through social media. Check out the hashtag, be inspired by the creators, and join the conversation yourself!
Ellen Matis — Founder and Integrated Marketing Strategist
Ellen founded Hello Social Co. in 2017, combining skills in social media marketing with a deep love of community. More than anything, Ellen wants to see small towns and places like the ones she’s called home thrive economically — and knows Hello Social Co. can play a role in that.
Ellen studied Journalism and Public Relations with a focus in digital media at Indiana University of Pennsylvania, and obtained a master’s in Integrated Marketing Communications from West Virginia University.
Outside of Hello Social Co., Ellen serves as the Board Vice President (former President) of Downtown Bellefonte Inc. and is a board member for Centre Foundation. When she’s not working or volunteering, she can be found at the local library or curling up with a good read at a coffee shop. She's made a pact to herself to travel to as many independent bookstores as possible, and is basing her future travel plans on reaching that goal. She's a mama to two sweet girls and a rescue pup.
Katey Crean — Marketing Director
Katey joined the Hello Social Co. team in 2018. She’s an organizational junkie-turned-marketer passionate about creating content for her clients that showcases their why, while creating authentic connections in their communities.
Katey earned her degree in Management & Marketing at the South Hills School of Business in Technology. In 2020 she received a [CP]² Bracket Award for Organic Social Media Management for her work on Centre County United Way’s social media presence.
When she’s not connecting with clients or conquering content, Katey can usually be found on FaceTime with her family dog, sharing the views of New England, or sneaking back to Pennsylvania for a Spicy Rainbow Sherbet at her favorite distillery.
Amanda Williams — Brand Strategist
Amanda joined the Hello Social Co. team in 2018. A creative and visualizer, Instagram and Pinterest are her favorite platforms. To her, there’s nothing more satisfying than a well-curated Instagram timeline that reflects the aesthetics of the client's brand backed by a well-constructed strategy.
She brings a BSJ in Advertising from West Virginia University to the table and originally got her start in traditional print media but quickly learned that social media was more for her with its ever-evolving features, more casual atmosphere and, of course, the ability to interact directly with an audience.
When not working on client projects, you can still find Amanda behind the lens of an iPhone taking photos and videos for her personal social media, cruising Pinterest looking for home improvement projects and Focusing on Local throughout Frederick, Maryland.
Devin Kos — Marketing and Communications Specialist
Devin joined the Hello Social Co. team in March of 2023 as the Client Relationship Manager and quickly transitioned into her role as the Marketing and Communications Specialist. Using her past experience in customer service, marketing, and working with small business owners, she strives to create valuable connections with Hello Social Co. clients.
Devin studied Business Administration and Spanish at Juniata College in Huntingdon, PA. In 2023, she completed her master’s degree in Marketing at Southern New Hampshire University. Devin has worked with and continues to volunteer her time to support her hometown’s Main Street program, Downtown Bellefonte Inc. Her insight into the dynamics of small towns and business communities sparks her enthusiasm for economic development and placemaking.
In her free time, Devin enjoys traveling; she loves exploring new places, whether that be small towns, big cities, the mountains, or the beach. She grew up playing soccer and continues to follow the game by watching her favorite teams, Penn State and Arsenal.
Sara Blose — Content Creator
Sara is a Content Creator at Hello Social Co. You'll often see her behind the scenes of community events, on client locations, and more capturing the creative assets that are used in our work.
She is the photographer behind Bonafide Photography based in Central Pennsylvania.