Join us for the second Creator Network Meetup

A professional development event designed to connect
creators and brands in an ever-evolving destination marketing landscape.

Destination brands can no longer rely on former social media strategies. Social media audiences want to see quality content from real users experiencing what brands, communities, and entire regions have to offer.

The Creator Network Meetup will be held August 22, 2024!

The Creator Network Meetup is a day of professional development and networking for creators, influencers, destinations, and experience-based brands. At our first event, we saw 30 creators and influencers, plus 10 destination and brand representatives, in attendance from all around Pennsylvania. And we expect those numbers to grow in 2024!

This year's professional development sessions for destinations will include topics such as updates on the creator and influencer economy, changes in paid partnership federal requirements, the possible returns on paid collaboration investments, best social media practices for destinations, and more. We will also hold an open-discussion opportunity where destinations can speak with professionals in the marketing, advertising, communication, creator, and tourism fields.

 

Destination and experience based brands can apply to attend below now! Tickets for Creators and Influencers will go on sale June 3, 2024.

New this year: Paid Partnership Opportunities — built in!

As an added benefit to destinations, this year content creators and influencers will be invited to apply to collaborate with destination organizations: this includes destination marketing organizations, tourism bureaus, and visitors centers. The aim is to connect creators with destinations to help coordinate paid partnerships. Creator applications will be reviewed by both the Hello Social Co. staff and the teams of each destination to determine an appropriate fit.

If you're not quite sold on relatively new-to-the-industry strategy of partnering with creators yet, check out our site to learn more about all the benefits!

Participating destinations will host the approved creator from the evening of Thursday, August 22 (after the Hello Social Co. meetup event), until Friday, August 23 (or an alternate end date that is agreed per upon partnership contract terms).

While participation is optional for destinations, it's a great time to schedule paid partnerships with content creators who will already be in the area! Check out this collaboration between Happy Valley Adventure Bureau and creator, Emily Moore (@EmilyGoesPlaces) that took place during the 2023 Creator Network Meetup.

Benefits for participating destinations:

  • Destination visibility through Hello Social Co. event marketing and the paid partnership with the creator. Digital content and assets (photos and videos) may be provided to the destination from the creator for future use (per partnership contract terms).
  • Reach new, but targeted, audience members through the partner creator's platforms.
  • Admission to the Creator Network Meetup event in 2024.
  • Networking and relationship building with creators and influencers and brands from around the state of Pennsylvania and beyond during meetup event.

Responsibilities of each participating destination:

  • Create an individualized trip itinerary to include in the proposal to the approved creator (a sample proposal will be shared with you).
  • Each destination will work with the Hello Social Co. team to review their creator applications.
  • Destinations must cover the expenses of hosting the the creator, which may include, but is not limited to, transportation, lodging, and meals.

Content Creators are looking to partner with brands like yours:

Participation levels and pricing:

General Admission to the Creator Network Meetup 2024 - $99 for one team member or $199 for up to three team members (tickets go on sale for destinations on March 4, 2024 and will be available until Friday, August 16, 2024)

If you are not interested in collaborating with a content creator this year, you can bypass this form and purchase general admission tickets on Eventbrite.

Included:

  • Admission to the Creator Network Meetup event in 2024.
  • One year membership to the Hello Social Co. Creator Network.
  • Mentioned as an attendee on social media.

Creator Network Supporter Destination - $500 (tickets available until Tuesday, April 30, 2024)

Included:

  • Admission to the Creator Network Meetup event in 2024 for up to three team members.
  • Option to include branded items and pamphlets in the Creator Network Meetup SWAG bag.
  • One year membership to the Hello Social Co. Creator Network.
  • Coffee chat booths with your destination's branding for networking at the event.
  • Destination listed as a supporter on digital and print marketing materials, such as the Creator Network Meetup Eventbrite details and printed event handouts.
  • Mentioned as an attendee and supporter on social media.
  • Paid partnership coordination assistance from the Hello Social Co. team.
  • Sample proposal
  • Creator application review help

Please only fill out the form if you are interested in applying to be a Creator Network Supporter Destination and collaborating with creators for the Creator Network Meetup 2024. General admission tickets for the Creator Network Meetup can be purchased separately here.

Apply Now:

 

"Partnering with Hello Social Co. through the Creator Network has allowed The Happy Valley Adventure Bureau to have laser-focus on creating the most impactful content — aligning with our communications strategy of highlighting the tourism assets in all the various wonderful communities that make up Happy Valley, Pennsylvania."

— Edward Stoddard, Communications Director, The Happy Valley Adventure Bureau

Have a question? Click here to get in touch with the Hello Social Team. We'll be more than happy to answer all your questions!