The Social Strategy Blueprint

You’re not ready to hire a social media team full-time — but you do want to stop winging it.
You know social media matters for growing your business. But between figuring out what to post, how to find the right people to collaborate with, and what’s actually working… things get overwhelming fast.
The Social Strategy Blueprint was designed for teams and growing brands that need a clear plan — and a little help making meaningful connections — to get started the right way.
Here’s what’s inside:
Strategy Session
We kick things off with a 60–90 minute call to uncover:
-
Your brand’s goals on social
-
Who you’re trying to reach
-
What kind of content makes sense for your audience
-
How content creators could help you grow
Custom Strategy Guide
After the session, we build your brand’s personal playbook. This includes:
-
A content pillar system to guide what you post
-
A sample content calendar
-
Platform-specific best practices
-
Community engagement tips
-
Campaign ideas for working with creators
-
Metrics to track and how to use them
Content Creator Matchmaking
Based on your goals, we’ll recommend 3–5 vetted content creators from our Creator Network that align with your brand. You’ll get:
-
A one-sheet introduction to each creator (audience stats, example content, and why they’re a fit)
-
Messaging templates for outreach
-
Best practices for managing your own partnerships
You’ll take it from there — but we make the intros easy and thoughtful.
Follow-up + Support
- Loom video to review your strategy and recommendations
-
Optional 30-minute check-in call to review your progress
-
Email support forever. We love staying connected!

We’re Hello Social Co., a social media marketing agency based in Bellefonte, Pennsylvania — but our impact reaches far beyond small-town borders.
Since 2017, we’ve helped destinations, events, and small brands grow through social media strategies that actually reflect who they are. Our team is made up of marketers, creators, and storytellers who believe in the power of connection — and the value of community.
We specialize in:
Social media strategy built on real goals (not trends)
Campaigns that show off the power of place
Pairing businesses and brands with creators who care
Why this blueprint? Why now?
Social media moves fast. But good strategy is timeless.
The Social Strategy Blueprint gives you:
-
Clarity on what to post
-
Confidence in your voice and message
-
Connections to creators who can help expand your reach
If you’ve been:
-
Wasting time trying to “figure it all out”
-
Posting without a plan
-
Unsure how to find the right content creators to partner with
Let’s change that.
Let’s find out if The Social Strategy Blueprint is right for you.
You don’t need to commit right away.
Let’s talk about your goals, your brand, and whether this service is the right fit.
Book a quick, no-pressure call with our team — and walk away with clarity (and maybe even a few ideas).
Posted on Chris CazaresTrustindex verifies that the original source of the review is Google. I was lucky enough to win a consult with Hello Social Co. where they helped me take a deep dive look into what we needed to change for better engagement on our platforms. The information I received is invaluable to our new social strategy, and it's all thanks to Hello Social!Posted on Downtown State CollegeTrustindex verifies that the original source of the review is Google. Hello Social has been a game-changer for our organization. They understand the unique needs of community-focused brands and consistently deliver content that’s both strategic and authentic. Since partnering with them, our engagement and follower growth have taken off—and we’re seeing real ROI from social media. Their team is proactive, professional, and genuinely passionate about what they do. Highly recommend to any business or organization looking to elevate their online presence with a local touch!Posted on Volunteer Centre CountyTrustindex verifies that the original source of the review is Google. Hello Social is AWESOME!! They give so much value and are such a good company to work with! They are amazing! I first met Ellen Mattis in 2020 when she did a presentation for Leadership Centre County's Brown Bag Lunch series. Her knowledge and her team's knowledge are vast! Volunteer Centre County is so grateful for their expertise. We owe you one, Hello Social! Thanks for all the goodness that you bring, and for your endless support! You have always been there for us.Posted on Nancy NollTrustindex verifies that the original source of the review is Google. I had the pleasure of attending a 3 part marketing series with Ellen. She is very knowledgeable about marketing, and broke down all the elements of knowing your target audience and how to cater to them. I am very much looking forward to more classes with Ellen!Posted on Eric EngelbartsTrustindex verifies that the original source of the review is Google. Hello Social Co. was the official social media partner of the inaugural Hoppy Valley Brewers Fest. Ellen and the entire team were great to work with and did a fantastic job from our first meeting to the event recap. I would highly recommend!Posted on Kristen BoccuminiTrustindex verifies that the original source of the review is Google. Ellen is incredibly knowledgeable and effective in her work. My colleague and I were doing our best with social media, but Ellen helped us navigate and streamline what we do to increase the visibility of our messaging and marketing. Social media can be very time consuming and she gave us great ideas to help streamline our efforts and reduce the burden. She is great to work with as she was very supportive, understanding, and empathized with our struggles around social media. Her reassurance helped us feel more confident and hopeful. I highly, highly recommend Ellen and her business and look forward to working with her more!!Posted on Monica PearceTrustindex verifies that the original source of the review is Google. We have so much enjoyed working with Hello Social! Amanda managed our account and always had fantastic insights and thoroughly understood our brand. I highly recommend them!Posted on Bellefonte Victorian ChristmasTrustindex verifies that the original source of the review is Google. Hello Social was our social media and marketing partner for the Bellefonte Victorian Christmas. Their support was vital in getting information out to the local area as well as advertising the event outside to strategic areas. They developed a plan and prepared postings, but also were responsive to our late requests to promote new or changing events or priorities. They listened to our input in helping to craft the marketing efforts and became part of our planning team, not just an outside agency. Overall they grew our audience on our social media accounts which will help us reach out further and get important info out before and during the event. They also produced a report for us to digest results and plan better for the future. We appreciated and enjoyed working with them and look forward to continued support and collaboration in the future. Great Job!!Posted on Alexander GoodsteinTrustindex verifies that the original source of the review is Google. As a Creator, it has been a pleasure working with Hello Social Co. The team has really helped me improve my portfolio and media kit. This in turn has helped me grow my profile and my network of other Creators. They have also helped me get connected with many businesses and brands in the Central PA region. I'm looking forward to the many future opportunities working with them.Posted on Juniata River Valley Visitors BureauTrustindex verifies that the original source of the review is Google. Ellen's insight into the world of social media is invaluable! She helped develop a strategy to help move our social media and storytelling skills forward and position us as the local experts.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Why creators?
Because your audience trusts people more than brands.
Content creators — the good ones — do more than just post pretty pictures. They tell authentic stories. They show real experiences. And they introduce your brand to engaged, loyal audiences who are actually paying attention.
When you collaborate with the right creators:
-
You expand your reach in a meaningful, human way
-
You generate high-quality content that lives beyond the post
-
You build relationships that can grow into long-term brand advocacy
At Hello Social Co., we don’t match you with just anyone. We connect you with creators who share your values, understand your audience, and know how to create content that feels real — because it is.
The Social Starter Kit doesn’t just help you find creators.
It helps you work with them the right way.