Social Media Advertising

Paid social media advertising
services for brands and destinations

 

Paid social media advertising is an essential part of modern marketing. When paired with a strong organic strategy, targeted paid campaigns can help your organization reach new audiences, increase conversions, build awareness and drive measurable results. At Hello Social Co., we design paid social media advertising that connects with the right people at the right time.

Our paid social media services help you:
• Increase traffic to your website or landing page
• Generate more qualified leads and conversions
• Grow your social following with engaged users
• Strengthen brand visibility and top-of-mind awareness
• Achieve other defined business goals through targeted campaigns

We work with organizations and businesses of all sizes to deliver strategic, data-informed paid social media advertising. Services are available for brands nationwide.

Why invest in paid social media advertising

Paid social media advertising allows you to reach audiences beyond your existing followers. Algorithms favor paid content for broader visibility, and advanced targeting means your message reaches users based on interests, behaviors and intent. Leveraging paid media helps extend the reach of your organic efforts and supports a comprehensive social strategy that drives real outcomes.

Core benefits include:
• Precise audience targeting based on location, interests and behaviors
• Scalable advertising budgets tailored to campaign goals
• Performance tracking and continuous optimization
• Creative ad formats including static images, video and carousel ads

Paid social media campaigns also support remarketing strategies that keep your brand in front of users who have already interacted with your website or content.

Paid social advertising platforms we support

We craft paid social campaigns across the platforms where your audience engages most, including but not limited to:

• Facebook ads — Reach and retarget broad and niche audiences.
• Instagram ads — Use visuals and video to captivate followers and prospects.
• LinkedIn ads — Target professionals, industries and B2B decision-makers.
• Pinterest ads — Inspire discovery with visually rich, intent-driven placements.

We tailor platforms and placements based on your goals, budget and audience behavior.

Basic Advertising

Our Basic Advertising package is ideal for organizations new to paid social or with limited budgets. After a one-hour strategy session with a Hello Social Co. specialist, we will:

• Identify up to three campaign goals
• Set up targeted ads on Facebook and Instagram
• Launch ads with your determined monthly budget (starting as low as $100)
• Provide guidance on performance and next steps

This package is designed to deliver measurable early wins while keeping your ad spend efficient.

Full-Service Advertising

Our Full-Service Advertising offering is for clients who want a more comprehensive and managed approach to paid social campaigns. This service includes:

• Custom ad creative (photography, video, motion graphics)
• Landing page assessment or creation
• Ongoing campaign monitoring and adjustment
• Monthly performance reporting with check-in videos
• A minimum six-week campaign commitment

Full-service advertising is ideal for brands with aggressive goals for audience growth, conversions or event promotions.

How we measure success

At Hello Social Co., performance measurement is part of every paid social campaign. We track metrics such as:

• Impressions and reach
• Click-through rates
• Cost per result
• Conversions or lead form completions

These insights guide optimizations, ensure your budget is working hard and demonstrate clear value to your organization.

Whether you’re launching your first paid social campaign or ready for a full-service partnership, Hello Social Co. can help you reach your goals.