Social media management for community-driven brands
Social media plays a critical role in how people discover, trust, and engage with businesses and organizations today.
But managing it well takes time, consistency, and strategic thinking that many teams simply don't have capacity for.
Hello Social Co. provides social media management services for community-driven brands that want to show up with intention, clarity, and purpose. We help destinations, downtown organizations, nonprofits, municipalities, and experience-based brands build a social presence that supports real goals, not vanity metrics.
What social media management looks like in 2026
In 2026, effective social media management is not about posting more. It's about posting with purpose.
Audiences expect authenticity, consistency, and content that reflects real experiences. Platforms continue to change, but the need for thoughtful strategy, strong storytelling, and active community engagement remains constant.
Our social media management services focus on helping organizations:
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Communicate clearly and consistently
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Build trust with their audience
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Strengthen community pride and connection
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Support broader marketing and communications goals
Our approach to social media management
We take a strategic, community-centered approach to social media management. Every client relationship starts with understanding who you serve, what you stand for, and how social media can support your work.
Our approach includes:
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Goal-driven social media strategy
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Content planning rooted in your brand and community
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Thoughtful storytelling that reflects real people and places
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Active audience engagement and monitoring
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Ongoing evaluation and refinement
We don't believe in one-size-fits-all packages or posting for the sake of filling a calendar.
At Hello Social Co., we strive to provide social media services that truly help your brand grow and thrive. Because we offer only social media services, we're able to provide a high level of expertise. Our team is small but mighty, with a combined 20+ years of experience in social media marketing.

Why work with Hello Social Co.?
Outsourcing social media management allows your team to stay focused on what you do best, while ensuring your social presence remains consistent, strategic, and aligned with your goals.
When you work with Hello Social Co., you gain:
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A dedicated social media team without the overhead of hiring in-house
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Clear strategy paired with thoughtful execution
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A consistent brand voice across platforms
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A partner who understands community-driven storytelling
Our team brings years of experience working with destination and community brands across Pennsylvania and beyond.
Let’s talk.
If you're looking for social media management services that prioritize strategy, storytelling, and community connection, we would love to learn more about your organization.
Posted on Chris CazaresTrustindex verifies that the original source of the review is Google. I was lucky enough to win a consult with Hello Social Co. where they helped me take a deep dive look into what we needed to change for better engagement on our platforms. The information I received is invaluable to our new social strategy, and it's all thanks to Hello Social!Posted on Downtown State CollegeTrustindex verifies that the original source of the review is Google. Hello Social has been a game-changer for our organization. They understand the unique needs of community-focused brands and consistently deliver content that’s both strategic and authentic. Since partnering with them, our engagement and follower growth have taken off—and we’re seeing real ROI from social media. Their team is proactive, professional, and genuinely passionate about what they do. Highly recommend to any business or organization looking to elevate their online presence with a local touch!Posted on Volunteer Centre CountyTrustindex verifies that the original source of the review is Google. Hello Social is AWESOME!! They give so much value and are such a good company to work with! They are amazing! I first met Ellen Mattis in 2020 when she did a presentation for Leadership Centre County's Brown Bag Lunch series. Her knowledge and her team's knowledge are vast! Volunteer Centre County is so grateful for their expertise. We owe you one, Hello Social! Thanks for all the goodness that you bring, and for your endless support! You have always been there for us.Posted on Nancy NollTrustindex verifies that the original source of the review is Google. I had the pleasure of attending a 3 part marketing series with Ellen. She is very knowledgeable about marketing, and broke down all the elements of knowing your target audience and how to cater to them. I am very much looking forward to more classes with Ellen!Posted on Eric EngelbartsTrustindex verifies that the original source of the review is Google. Hello Social Co. was the official social media partner of the inaugural Hoppy Valley Brewers Fest. Ellen and the entire team were great to work with and did a fantastic job from our first meeting to the event recap. I would highly recommend!Posted on Kristen BoccuminiTrustindex verifies that the original source of the review is Google. Ellen is incredibly knowledgeable and effective in her work. My colleague and I were doing our best with social media, but Ellen helped us navigate and streamline what we do to increase the visibility of our messaging and marketing. Social media can be very time consuming and she gave us great ideas to help streamline our efforts and reduce the burden. She is great to work with as she was very supportive, understanding, and empathized with our struggles around social media. Her reassurance helped us feel more confident and hopeful. I highly, highly recommend Ellen and her business and look forward to working with her more!!Posted on Monica PearceTrustindex verifies that the original source of the review is Google. We have so much enjoyed working with Hello Social! Amanda managed our account and always had fantastic insights and thoroughly understood our brand. I highly recommend them!Posted on Bellefonte Victorian ChristmasTrustindex verifies that the original source of the review is Google. Hello Social was our social media and marketing partner for the Bellefonte Victorian Christmas. Their support was vital in getting information out to the local area as well as advertising the event outside to strategic areas. They developed a plan and prepared postings, but also were responsive to our late requests to promote new or changing events or priorities. They listened to our input in helping to craft the marketing efforts and became part of our planning team, not just an outside agency. Overall they grew our audience on our social media accounts which will help us reach out further and get important info out before and during the event. They also produced a report for us to digest results and plan better for the future. We appreciated and enjoyed working with them and look forward to continued support and collaboration in the future. Great Job!!Posted on Alexander GoodsteinTrustindex verifies that the original source of the review is Google. As a Creator, it has been a pleasure working with Hello Social Co. The team has really helped me improve my portfolio and media kit. This in turn has helped me grow my profile and my network of other Creators. They have also helped me get connected with many businesses and brands in the Central PA region. I'm looking forward to the many future opportunities working with them.Posted on Juniata River Valley Visitors BureauTrustindex verifies that the original source of the review is Google. Ellen's insight into the world of social media is invaluable! She helped develop a strategy to help move our social media and storytelling skills forward and position us as the local experts.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more