You have followers, so why is your Facebook reach so low?
It’s a question I hear from clients and other professionals time and time again — “if I have X number of followers on my business’ Facebook page, why aren’t they seeing my posts?”
When it comes down to it, there’s a lot of content being shared on Facebook on a daily basis — Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded, according to Zephoria.
If you were to break down the number of Facebook friends you have AND the number of Pages you follow, and then add the number of times each of those users or Pages posts per day, you’d never be able to get through your News Feed.
So, Facebook’s algorithm makes it so that only the most engaging posts and most interesting posts to your followers are shown to them.
“News Feed ranks each possible story (from more to less important) by looking at thousands of factors relative to each person.”
Also, in 2013, Facebook’s algorithm started showed only what it considered to be “high quality” content to users. Here are the factors taken into consideration:
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Is this timely and relevant content?
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Is this content from a source you would trust?
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Would you share it with friends or recommend it to others?
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Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
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Would you call this a low quality post or meme?
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Would you complain about seeing this content in your News Feed?
So, when taking Facebook’s algorithm into consideration, here’s the number one thing to remember:
High quality, engaging content always rules.
Remember, since Facebook’s algorithm dictates that the posts that are most relevant to your followers will be shown to them, you need to keep that relevancy in mind when crafting the perfect Facebook post. If a user engages with just one of your posts, it’s likely that they’ll see future posts of yours.
And don’t forget, it’s not all about the number of followers you have when it comes to social media marketing. Read more about your ideal audience here.
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