Making the most of name, image, likeness opportunities on social media
This blog was originally written for the Happy Valley Adventure Bureau. Read the full piece here.
With the announcement and launch of HappyValleyTalent.com, an initiative by the Happy Valley Adventure Bureau, Chamber of Business and Industry of Centre County, and partner organizations in August, businesses and organizations are now uniquely positioned to make the most of new opportunities to engage university students.
As the result of the adoption of new regulations in Pennsylvania pertaining to the name, image, and likeness of student athletes, businesses can engage with students (and not just athletes) in new ways — and the Happy Valley Talent platform will allow brands to connect with these students. But it’s going to take more than just throwing a fun event to pique the interest of well-known students.
Here are a few ways businesses and organizations can engage with students using social media:
Be where students are on social
A key piece of advice when it comes to social media marketing is always to be where your target audience is. If your demographic is millennial moms, utilize Instagram. If it’s users 65 and up, find them on Facebook. This strategy applies to students, too: Drill down on your target audience by figuring out where they spend most of their time online, what their interests are, and what their social media behaviors are. Consider using that audience’s top-used platforms in your business or organization’s marketing strategy. Here’s a great resource for understanding that demographic’s social media usage.