Overview
Discover Bedford County invites content creators to submit proposals for participation in the 2026 Content Creator Program, a limited, curated series of creator partnerships designed to showcase the region through authentic, seasonal storytelling.
This program will support Discover Bedford County’s ongoing brand launch and social media strategy by generating high-quality, on-brand content that highlights the destination’s landscapes, communities, experiences, and sense of place. The emphasis is on quality over quantity, with a small group of creators selected to contribute content across the 2026 travel seasons.
A total of 5–8 creators will be selected for the full program year.
All creator partnerships and communications will be facilitated by Discover Bedford County’s social media partner, Hello Social Co., on behalf of the destination.
Program goals
The 2026 Content Creator Program is designed to:
Program timeline
Creator visits will take place between April and December 2026, with hosting dates coordinated individually based on seasonal focus and campaign needs.
Creators may indicate availability and preferred seasons within their proposal. Final scheduling will be determined collaboratively with Discover Bedford County.
Scope of work & required deliverables
Each selected creator will be expected to deliver the following:
Licensed assets should include a mix of:
Content pillars & seasonal storytelling
Proposals should demonstrate a clear understanding of Discover Bedford County’s core content pillars and how the creator’s work would support them.
Content pillars include:
Creators are not expected to cover all pillars. Instead, proposals should identify 1–2 primary pillars the creator is best suited to support.
Creators are encouraged to propose seasonal storytelling ideas, such as how their content approach would differ between spring, summer, fall, or early winter.
Creators are asked to submit their proposed budget based on the required deliverables outlined in this RFP.
Discover Bedford County will:
Creator proposals should reflect:
Usage rights
By participating in the program, creators agree to license the agreed-upon assets to Discover Bedford County for use on its owned social media channels, including organic and paid placements. Full licensing terms will be outlined in the final agreement.
Evaluation criteria
Proposals will be evaluated based on:
Submission instructions
Creators interested in participating should complete the proposal form linked here. Selected creators may be asked to provide additional information or participate in a follow-up conversation.
Submission deadline is February 23, 2026.