The Facebook metric panel you didn’t know was there
Surprised to find in an entrepreneurs’ Facebook group this weekend that many users were unaware of the Post Details panel, we’re here to show you how to access these easy-to-understand metrics.
(Note, this is only for Facebook users that manage a Page)
While you can always access your post metrics in your Facebook Insights on your top menu, there’s an even easier way to access your specific-post insights right from your page: in the Post Details.
Scroll to a post on your page that you’d like to see in-depth insights for. Then, click on the number of users that post has reached:
You’ll be taken to a panel that’ll breakdown that post’s performance for you:
Not sure what some of these metrics mean? Here are some of the most helpful metrics defined:
- Post Reach: the number of people who have seen your post
- Engagement: the number of people that “clicked, liked, commented on or shared” your Facebook post
- Post Clicks: total for the engagement actions
Learning about your Page’s posts just became a little simpler!