Instagram makes it easier to connect with new friends
So you’re at a networking event or party, and you want to share your Instagram profile with someone. While you used to have to share your Instagram handle and have the other person search for you, now you can just have them scan your Nametag.
So what’s this mean for local businesses? 
If you get in the habit of it, you could have your Nametag ready when customers are checking out at your store. This will be a great and unique way to help customer retention — letting them become an Instagram follower immediately.
To try out Nametag, go to your profile, tap the button with three lines at the top, and select “Nametag.”
Nametags can be personalized — just follow these directions from Instagram:
- Go to your profile and tap
.
- Tap
Nametag.
- To customize it, touch anywhere on the screen or tap the button at the top to try other designs.
- Use Color to switch between different colors, Emoji to choose an emoji design or Selfie to take a photo and try on different selfie stickers.