In 2026, there will be a limited number of paid creator partnership opportunities designed to showcase the Pennsylvania Wilds region’s outdoor recreation assets, rural communities, and authentic experiences through high-quality, place-based storytelling.
These partnerships support Visit PA’s Great American Getaway initiative and align with the mission of the PA Wilds Center for Entrepreneurship to drive sustainable tourism, strengthen rural economies, and elevate the Pennsylvania Wilds as a premier outdoor destination. Hello Social Co. serves as the project manager for the 2026 campaign.
Rather than a one-size-fits-all influencer campaign, the PA Wilds Creator Partnership Program prioritizes:
Creators may apply to be considered for one or more of the following themed placements. Selected creators will ultimately participate in one placement.
This placement highlights immersive, place-based experiences across the region—small towns, outdoor recreation, arts and culture, local businesses, and scenic landscapes. Storytelling should focus on what it feels like to explore the PA Wilds and inspire longer stays and deeper exploration.
This placement centers on the region’s extensive trail systems and public lands, emphasizing stewardship, accessibility, and the diversity of hiking experiences across the PA Wilds. Content should encourage responsible outdoor recreation while showcasing the region’s natural beauty.
This placement positions the PA Wilds as a premier paddling destination, highlighting waterways such as the Allegheny River, Clarion River, West Branch Susquehanna River, and Pine Creek. Stories should connect paddling experiences with river towns, outfitters, and stewardship efforts.