A fresh perspective for the team already doing good work.
Sometimes you're too close to your own marketing to see the next great idea. Sometimes you know something is not quite clicking but cannot put your finger on what. And sometimes you simply want another experienced marketer at the table.
That's where we come in.
Your outside social media brain
Integrated Social Media Consulting gives your in-house team a strategic partner who understands social media and how it fits into everything else you are doing.
We might help you think through next season's campaign, look at what your analytics are actually telling you, develop a creator strategy, review an upcoming content plan or talk through the idea that has been bouncing around your team meeting for three weeks.
The work changes because every organization is different. The goal stays pretty simple: help your team make better, more intentional marketing decisions.
Social media with a seat at the table
Social media gets more interesting when it is part of the conversation early. A new visitor guide can become a season of useful content. A public relations story can introduce a whole new audience to your organization. An event can become a creator opportunity. A piece of organic content that people clearly love might be exactly what your paid campaign needs.
We help connect those dots.
What we might work on together
Social media audits and channel strategy; annual and quarterly planning; campaign concepts; editorial planning and content pillars; social SEO and discoverability; creator strategy; paid media planning; analytics and reporting; creative reviews; workshops and team coaching; and ideas for connecting social with web, email, public relations, events and other marketing efforts.
Who we work best with
This service is especially useful for destinations, downtown organizations, nonprofits, municipalities and other community-minded organizations with someone already responsible for marketing or communications.
You know your organization and your community. We bring the outside perspective, social media expertise and permission to ask, “What if we tried this instead?”
An engagement that fits the team
Some teams need a strategy intensive and a clear path forward. Others want an ongoing consulting partner they can meet with regularly, send ideas to and bring into bigger campaign conversations.
We can build the relationship around what is genuinely useful rather than adding meetings and deliverables for the sake of having them.
Bring us into the conversation.
Looking for an experienced social media consulting partner? Tell us what your team is working on, where you’re feeling stuck and what you’d like to do next.
Posted on GoogleTrustindex verifies that the original source of the review is Google. I was lucky enough to win a consult with Hello Social Co. where they helped me take a deep dive look into what we needed to change for better engagement on our platforms. The information I received is invaluable to our new social strategy, and it's all thanks to Hello Social!Posted on GoogleTrustindex verifies that the original source of the review is Google. Hello Social has been a game-changer for our organization. They understand the unique needs of community-focused brands and consistently deliver content that’s both strategic and authentic. Since partnering with them, our engagement and follower growth have taken off—and we’re seeing real ROI from social media. Their team is proactive, professional, and genuinely passionate about what they do. Highly recommend to any business or organization looking to elevate their online presence with a local touch!Posted on GoogleTrustindex verifies that the original source of the review is Google. Hello Social is AWESOME!! They give so much value and are such a good company to work with! They are amazing! I first met Ellen Mattis in 2020 when she did a presentation for Leadership Centre County's Brown Bag Lunch series. Her knowledge and her team's knowledge are vast! Volunteer Centre County is so grateful for their expertise. We owe you one, Hello Social! Thanks for all the goodness that you bring, and for your endless support! You have always been there for us.Posted on GoogleTrustindex verifies that the original source of the review is Google. I had the pleasure of attending a 3 part marketing series with Ellen. She is very knowledgeable about marketing, and broke down all the elements of knowing your target audience and how to cater to them. I am very much looking forward to more classes with Ellen!Posted on GoogleTrustindex verifies that the original source of the review is Google. Hello Social Co. was the official social media partner of the inaugural Hoppy Valley Brewers Fest. Ellen and the entire team were great to work with and did a fantastic job from our first meeting to the event recap. I would highly recommend!Posted on GoogleTrustindex verifies that the original source of the review is Google. Ellen is incredibly knowledgeable and effective in her work. My colleague and I were doing our best with social media, but Ellen helped us navigate and streamline what we do to increase the visibility of our messaging and marketing. Social media can be very time consuming and she gave us great ideas to help streamline our efforts and reduce the burden. She is great to work with as she was very supportive, understanding, and empathized with our struggles around social media. Her reassurance helped us feel more confident and hopeful. I highly, highly recommend Ellen and her business and look forward to working with her more!!Posted on GoogleTrustindex verifies that the original source of the review is Google. We have so much enjoyed working with Hello Social! Amanda managed our account and always had fantastic insights and thoroughly understood our brand. I highly recommend them!Posted on GoogleTrustindex verifies that the original source of the review is Google. Hello Social was our social media and marketing partner for the Bellefonte Victorian Christmas. Their support was vital in getting information out to the local area as well as advertising the event outside to strategic areas. They developed a plan and prepared postings, but also were responsive to our late requests to promote new or changing events or priorities. They listened to our input in helping to craft the marketing efforts and became part of our planning team, not just an outside agency. Overall they grew our audience on our social media accounts which will help us reach out further and get important info out before and during the event. They also produced a report for us to digest results and plan better for the future. We appreciated and enjoyed working with them and look forward to continued support and collaboration in the future. Great Job!!Posted on GoogleTrustindex verifies that the original source of the review is Google. As a Creator, it has been a pleasure working with Hello Social Co. The team has really helped me improve my portfolio and media kit. This in turn has helped me grow my profile and my network of other Creators. They have also helped me get connected with many businesses and brands in the Central PA region. I'm looking forward to the many future opportunities working with them.Posted on GoogleTrustindex verifies that the original source of the review is Google. Ellen's insight into the world of social media is invaluable! She helped develop a strategy to help move our social media and storytelling skills forward and position us as the local experts.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more