Managing social media accounts for your business can turn into a full-time job. You can spend hours a day crafting posts (or even just trying to think of posts, for that matter) and creating graphics, and then even more time responding to comments and messages via social media.
And that probably isn’t how you planned on spending your time when you started your business.
Hiring a professional to handle your social media can feel like you’re giving up a piece of control when it comes to managing your business, but no one can do it all. Outsourcing allows you to relieve just a little bit of that stress associated with being a small business owner or entrepreneur.
Here are a few reasons why you should consider hiring a social media professional to manage your online presence:
That means that in the amount of time it took you to craft one post for your business, they could have created three — and they’ll be well done, engagement-provoking and help your business grow. A true social media professional will take the time to understand your business’ goals, and efficiently create posts that contribute to those goals.
Plus, social media pros keep track of the latest social media trends and algorithm changes, so that you don’t have to.
A huge part of social media management is making sure you’re not just blindly posting on your accounts. A lot of time and research should go into your business’ best posting times and practices. A social media professional will already know a lot of this information, and if they haven’t worked with a business like yours before, they’ll do all the necessary research to be on top of things.
When it comes to responding to messages and comments on social media, they’ll know what to do in that realm, too. Many social media professionals have a standard practice when it comes to responding to messages.
At the end of each month, a good social media professional will review your accounts’ performance with you, and help you understand what all of the lingo associated with social media marketing means. More importantly, they’ll help you determine what those numbers mean for your business.
We want you to know that if you’re feeling overwhelmed by your social media, or that if you just need more time to focus on your business, we’re here to help. Here’s a little bit of our background in social media management:
Ellen, our owner, has been managing social media accounts for as long as she can remember. In a professional capacity, she started her career as a social media intern for Indiana University of Pennsylvania, where she managed the university’s Twitter account and help create social media policies that are still in place at the university today.
From there, she worked for a small newspaper, managing social media accounts daily; and eventually managed the online presence of many clients, non-profits and other publications via the newspaper’s digital agency division.
In early 2017, Ellen decided to start her next adventure as a small business owner, and Hello Social Co. was born. Since then, she’s had the opportunity to work with a number of great clients and help their social media presence grow. Here’s what one business owner had to say:
Ellen is doing a phenomenal job for us. Our small business has grown over the last two months and our Facebook likes have dramatically increased. We would definitely recommend Hello Social Co. for small business social media assistance.
Regularly helping out with clients’ accounts are Digital Media Assistant Lydia Matteoni & Brand Outreach Coordinator Melanie Valenza.
So what are you waiting for? Get a hold of us today: We’d love to see how we can help you grow using social media.
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