Instagram (finally) allows businesses to schedule posts

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For many years, social media managers and agencies as well as small businesses have used tools like Hootsuite, Buffer and other platforms to manage and schedule social media content in advance. Posts were not able to be scheduled on Instagram, however, with platforms using a makeshift model of pushing notifications to phones to remind you to publish a post.

Today, Instagram announced that business pages will now be able to schedule posts on the platform.

“Support is being added to Instagram’s API – meaning that social media software applications like Hootsuite,  Sprout Social or SocialFlow now have access to the functionality, which they can then add to their own products. Instagram says the API is available to all ofFacebook’s Marketing Partners and Instagram Partners.,” TechCrunch reported today.

As religious users of Hootsuite to manage our clients’ accounts, we’re super excited about this, and very excited to see how this improves our social media management packages for our clients.

See some more information from this Hootsuite Press Release:

“Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan Holmes, CEO of Hootsuite. “Now, they can manage large volumes of content, multiple team members, and multiple Instagram accounts with ease and security. Hootsuite is excited to launch our new integration with Instagram to help our customers achieve their business goals and succeed with social.”

With more than two million photos and videos shared every month via Hootsuite, Instagram has proven to be the fastest growing social network on the Hootsuite platform. Through the new features in the Instagram Graph API, Hootsuite customers will now be able to schedule and post photo content directly through their Hootsuite dashboard. This allows for brands to schedule and publish across all supported social networks through a single, secured and integrated workflow experience.

The newly available features roll out today for all Hootsuite customers that operate a registered Instagram business profile.