Hashtags are increasingly becoming one of the most important parts of a business’ social media strategy. While good content will always be most important, a good hashtag strategy will help that content be seen by the right people.
There are thousands (even more, actually) that are used across social media platforms including Instagram, Twitter, Facebook, Pinterest and more. But, they’re probably the most important on Instagram, if you’re using that platform to market your business.
While it can be easy to use the same hashtags over and over again, you can expect the same results on those hashtags if you fall into that trap. Experiment with different hashtags to see which ones perform best for your account.
Pro tip: Try using a tool like Tailwind to help find hashtags that are relevant to your brand or industry. This tool will recommend hashtags, and rate them by how popular they are:
People ask us about the black dots before our hashtags on Hello Social Co.’s accounts a LOT. The simple answer: We like the look of them. By using these dots, we’re separating our hashtags from our caption, and think that they’re more visually pleasing.
Note: We only use these on Instagram.
It’s totally not necessary to use them!
With Lifetime Access to our extensive list of Social Media Hashtags, you’ll gain access to a constantly updated list of hashtags for more than 20 industries. These are hashtags we use to manage our own clients’ social media accounts, and the list is always growing! Get access here.