Focus on Local: Shifting from online to brick and mortar with By a Thread Boutique

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In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello Social Co., chats with Emily Boone. Emily has operated her retail boutique, By a Thread, online for a few years — but recently opened a brick and mortar shop out of a love and longing to be a part of a community.

Emily will share more about how she scaled her online business using social media, how she made the shift to brick and mortar in the height of a global pandemic, and more.

Each episode, businesses also pose Ellen and “Ask Me Anything” question — their opportunity to pick Ellen’s brain and talk more about social media marketing.