Does ChatGPT have a place in content creation?

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It’s no secret that marketers everywhere have questioned AI in a lot of ways. Some are asking “will AI replace me?” and others are wondering “can this help me in some way?”

I’ve taken a pretty casual approach to understanding how I can use ChatGPT in my work here at Hello Social Co. For example, I’ve used it to give me some ideas when I’m having some intense writer’s block; and for the most part, I’ve played around asking it ridiculous questions to procrastinate on actual projects.

Right now, I’m spending a lot of time thinking about content creators and influencers, and working on creating my own content that supports the Hello Social Co. Creator Network, a platform we launched earlier this year.

Out of curiosity, I asked ChatGPT to create an itinerary for a content creator’s visit to a destination. I thought I would get a filtered down agenda including some of the must-visit spots I included in my prompt. I was surprised to see what turned into an extremely thorough agenda, including ideas for the creator to produce images and videos from each spot. It even included a disclaimer at the end. See the full response below.

Where my ChatGPT experiments usually take place — on the patio!

My take on ChatGPT? It’s an extremely valuable tool — if you are already a great communicator. AI isn’t going to replace marketers or writers or any other number of industries. You have to be able to ask the right questions or finesse the perfect prompt in order to really see the value in an AI tool.


Itinerary for a Content Creator’s 8-Hour Visit to a Destination:

(created by ChatGPT on May 22, 2023)


9:00 AM – Arrival and Coffee Shop Visit:

  • Start the day by visiting a local coffee shop known for its cozy atmosphere and unique brews. It’s a great place to relax, plan the day ahead, and fuel up for the adventure.
  • Capture photos of the beautifully crafted latte art or the colorful display of pastries. Document the coffee-making process or record a short video showcasing the coffee shop’s ambiance.

Recommended Coffee Shop: “Café Aroma”

  • Known for its artisanal coffee blends and charming interior design, it offers picturesque spots for capturing Instagram-worthy shots.

10:00 AM – Hiking Adventure:

  • Head to a nearby hiking trail or nature reserve to explore the scenic beauty of the destination. Research beforehand to find a trail that offers breathtaking views, unique flora and fauna, or interesting landmarks.
  • Capture photos of the trail, stunning landscapes, and any noteworthy wildlife or plant species encountered along the way. Record snippets of the hiking experience, sharing personal insights and tips for fellow outdoor enthusiasts.

Recommended Hiking Trail: “Sunrise Peak Trail”

  • A moderate-level trail with picturesque vistas, diverse vegetation, and opportunities for panoramic shots at the summit.

12:00 PM – Local Shopping Experience:

  • After the invigorating hike, it’s time to explore the local shopping scene. Look for a vibrant market, boutique stores, or an artisan craft fair where you can discover unique products and engage with local vendors.
  • Document the vibrant colors, intricate designs, and interesting stories behind the products. Interview shop owners or artisans, sharing their craft and the cultural significance of their creations.

Recommended Shopping District: “Downtown Market Square”

  • A bustling hub of eclectic shops, featuring local artisans, boutiques, and food vendors. It offers a wide array of handmade crafts, fashion items, and regional delicacies.

2:00 PM – Lunch Break and Content Creation:

  • Take a break and indulge in a local culinary experience. Find a cozy café or restaurant that serves traditional dishes or specializes in the destination’s local cuisine.
  • Capture mouthwatering photos of the food, document the dining experience, and share your thoughts on the flavors and textures. Don’t forget to showcase the venue’s unique ambiance and décor.

Recommended Lunch Spot: “Taste of the City Bistro”

  • A charming bistro renowned for its fusion of traditional and contemporary dishes, incorporating locally sourced ingredients.

3:30 PM – Content Editing and Final Touches:

  • Find a quiet spot, such as a park or a cozy corner in a library or café, to go through the content captured throughout the day.
  • Edit photos, create engaging captions, and fine-tune any videos or vlogs. Ensure that the content aligns with your personal brand and resonates with your audience.

5:00 PM – Content Sharing and Engagement:

  • Start sharing the edited content on your social media platforms, engaging with your audience through captivating captions, stories, and live updates.
  • Respond to comments, answer questions, and express gratitude for the support and engagement received. Encourage your followers to explore the destination and share their own experiences.

7:00 PM – Farewell and Sunset:

  • Conclude the day with a memorable sunset experience. Research the best viewpoint or beach where you can witness a breathtaking sunset and capture its beauty.
  • Share a heartfelt message about the day’s adventures, the beauty of the destination, and express gratitude for the opportunity to explore and share it with your audience.

8:00 PM – Departure:

  • Wrap up the visit and depart from the destination, carrying cherished memories and a collection of captivating content to share with your followers.

Note: The specific locations and timing may vary based on the destination, season, and availability of attractions. It’s important to conduct thorough research beforehand and adapt the itinerary to suit the unique features of the chosen location.


Have you tried asking ChatGPT any detailed questions or provided any prompts? Weigh in on this conversation on Linkedin.




Ellen Matis is the Founder of and an Integrated Marketing Strategist at Hello Social Co. Through her work, she developed the agency’s “Connect Through Community” approach to social media, which positions destinations, downtowns, and experience-driven businesses. When she’s not working, you can find her in the garden or camping in the Pennsylvania Wilds with her family and rescue pups. 

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