Three easy ways to use video in your social media marketing

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According to the American Marketing Association, By 2019, video content will be the driving factor behind 85% of search traffic in the U.S. Social media videos have become one of the most powerful and effective ways to market your brand online.

When you’re marketing your business online, you want to tell a story. What better way is there to tell a story than with a beautiful visual that is not only engaging, but preferred by users?

This article states that 4X as many consumers would prefer to watch a video about a product than to read about it.

Here are some of our favorite uses of social media video:

1. To create drama

Emotion sells. If your business is able to market itself using emotion, there’s no better way than by using video.

This clip, posted by Marcus & Mack, Attorneys at Law, entices users to read the post.


2. To have some fun

It’s not always about producing a high-quality and perfect video. Having fun with your videos can be effective if used properly.

We tested this on our own Instagram account this week with the promotion of our new business cards.

View this post on Instagram

New business cards are printed! Thanks to the lovely Lauren S. for designing these for me!

A post shared by Hello Social Co. (@hellosocialco) on


3. To promote your services

Does getting behind the camera scare you? You’re not alone. Using a template to create a personalized marketing message is a super easy and great way to let people know what you do.

Our partners at Gazette Media & Marketing used  a promotional video to push social media marketing services.


There are a ton of other ways to use video in marketing techniques, too. Hubspot created this list of enjoyable campaigns that use video. Live videos on top social networks are becoming increasingly popular, and marketers are using them to add that special personal touch that we believe in here at Hello Social Co.


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