Tailoring your posts to different social networks

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We’re going to say it now, and we’re going to say it again in the future: Please, don’t cross-post on social media. 

When you’re managing a business, planning promotions, running a website, and managing your social media accounts (and maybe taking the kids to school, and to soccer practice or walking the dogs in your free time), it’s easy to fall into the habit of setting up those quick little cross-posting features that allow you to share your posts on all your social networks with a click of a button.

There are a whole host of reasons why you shouldn’t cross-post on social networks, especially because different post styles and formats work best on each network. This recent article explains more in-depth why cross-posting is a no-no.

So, how do you tailor your messages to each social network?

It’s important to understand, first, how each network operates and what each network’s algorithm favors. We’ve created this infographic to help you understand the logic a little bit more:


Also, when crafting your posts for each social network, it’s important to take into consideration the audience on each. For example, a Facebook or Instagram post can be a little more conversational than a short-and-sweet tweet. Understanding your audience and how they’ll read your updates is an important part of your social media strategy.

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