Instagram launches real-time polling capability

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Instagram announced earlier this week that it has introduced a poll sticker within Instagram Stories, allowing you (or your brand) to ask a question and see results from friends and followers.

Whether you’re trying to plan tomorrow’s outfit, choosing which class to take or figuring out where to go for dinner, now it’s easy to share a two-option poll right in your story. After you’ve taken a photo or video for your story, select the “poll” sticker and place it anywhere you’d like — you can write out your own question and even customize the poll choices.

Instagram News Release

You’ll be able to see the results in real time. And, if a voter watches your story again later, they’ll see updated poll results as well.

Just like your story, your poll and its results will disappear after 24 hours.

Here are some ways we recommend using the Instagram polling feature:

  • A restaurant uses the poll to let users pick what their daily special is in the upcoming weekend
  • A bed & breakfast lets users decide which of its rooms are their favorite
  • A sports-themed blog has users pick the winners for that night’s high school football games
  • A retail boutique has users choose which items it brings to the store next

How will you use Instagram Polls for your brand? Comment below and let us know. 

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