Marketing: Think outside the box

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There once was a time when there were no search engines or social media platforms … Now there is a plethora of online marketing techniques that can be creative and effective.

From the unending list of ways to put your brand out there, we’re going to focus on the four following out-of-the-box ideas:

  • Co-Branding + Partnership

  • Gamification

  • Guesting

  • Live Streaming

With this basic list of creative marketing tactics, you’re sure to find the right tool for your niche.

Co-Branding + Partnership is when your brand collaborates with another business to create content that attracts a mutually beneficial target audience. Whether this is being promoted through a webinar, over a podcast, or in an ad, collaboration is always attractive.

Gamification is applying game playing techniques into content to engage your customers and target audience. This could be done by way of an app, generating a quiz, or just in an ad.

Guesting is when you provide content, information, or appearances to other sources to reach your target audience. Suggested ways of doing so include in a blog post, through a webinar, or over a podcast.

Live Streaming is an event marketing tactic in which you record and share your meeting in real-time as it unfolds. Popular outlets for live streams are in a conference, through Facebook Live, or over a podcast.

Social media and marketing are all about the boxes. You place your text for a post into a box, your photos are placed into a box or a number of boxes to be displayed, the blog posts, your conference room– your podcast is emitted through a box of sound. No matter what technique you choose, you have to remember it is all about standing out. So color outside the lines and be as unique as possible to promote your brand.

Author: Katey Crean, Hello Social Co.

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