Focus on Local: A focus on helping your community thrive

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At Hello Social Co., we are all about community. Creating authentic connections is the best way to get business in the door or on your website. Not surprisingly, we use social media to do that.

If you haven’t been able to map out your social plan to show your community mission and bring your community to you, here are some ways to get started:

One of the easiest ways you can make your business more attractive online is to make sure you’re using the proper image sizes on you social media accounts. Clean, properly sized images can trigger a “I want to check this place out” moment for potential local visitors to your business. Bonus points if you’re using professionally taken photos, although we know this isn’t always possible for small businesses. 

Your potential visitors also want to see your local community, because they have got to believe YOUR community is a reason why you’re doing business there.

Posts that have a personal element to them perform way better on social media than stock photos or sales pitches. These are great ways to show a whole new side to you as a business owner, and to your business. From time to time, share a photo of your local community and, in the caption, talk about why you love having a business there.

Share your expertise. The more you showcase your knowledge to your audience, the more they trust in you and in your product or service.

Get a feel for the hardest part of marketing your small, locally focused business– network! One of the best ways to figure out how to navigate the ownership of your business is to see what the professionals are doing in other successful communities like your.

In Bellefonte, Pa. …

Hello Social Co.has launched a brand-new group, Focus on Local! Focus on Local is a Facebook group dedicated to connecting business owners who are interested in reaching their local community. Their businesses need real customers walking in the door each day, and thrive on community engagement and interaction.

In this group, Hello Social Co.’s Ellen shares marketing tips geared towards small, locally focused businesses–but is also meant to be a place of collaboration, where small business owners can interact with each other, see what’s working for them and what’s not, and most importantly, learn how to grow their local business.

Author: Katey Crean, Hello Social Co.