Images: Stop, look, and listen

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The notion that a complex idea can be conveyed with a single picture, that a picture conveys its meaning more effectively than a description does, is where the idiom “a picture is worth a thousand words” comes from. When it comes to the digital age and limited characters, images are your best bet.

Value is defined as something that is useful or of importance. In 2018, consumers are significantly more likely to favor an emphasis on photography– it’s human nature. In the U.S., roughly 65% of the population are visual learners. That means that majority of your audience is wired to notice, remember, and respond to visuals. Once you have that relevant image, the text you incorporate with it makes your content all the more powerful and trustworthy.

While social media was once driven by text, now it’s that extra step that accumulate more engagement. First it was Facebook, and now platforms like Instagram are attracting younger audiences with its visual-first technique.

This especially rings true when one is search for your company or looking up something that could lead them to you…

60% of consumers say they’re more likely to consider or contact a business that has an image show up in local search results.

MDG Advertising

In addition to consumers, visual pieces are highly valued by search engines themselves. It builds trust in you and your brands.

There’s so much more to visuals that businesses can provide on top of social media content and website graphics for consumers to take away.

Infographics simply your subject matter and turn it into a captivating experience. Interactive content like infographics can be one of the most effective strategies in a digital marketing campaign. It’s something you can give your audience, with your name on it, that they can keep with them or pass along  and derive value from.

However you slice it, images are important. Not just any image will cut it. Each picture should tell a story to keep your readers attention, make your content memorable, and earn trust with your audience.

If you’re looking to give your business the professional and authentic images it needs to succeed, but don’t have the tools to do so, Hello Social Co. offers a package for that. Whether it’s brand and lifestyles photos, product photos or branded flatlays, or behind the scenes photos we’ve got you covered.

Author: Katey Crean, Hello Social Co.

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