Author Archives: Ellen Matis

Picture-Perfect Isn’t Always Perfect

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When thinking about social media presence, many small businesses get overwhelmed with all the ins […]


Making the most of name, image, likeness opportunities on social media

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This blog was originally written for the Happy Valley Adventure Bureau. Read the full piece […]


We’re hiring: Social Media Content Creator

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Do you love to explore the world around you? Do you find yourself taking photos […]


Applications now open for first Focus on Local cohort

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We’re now accepting applications for our first Focus on Local Cohort — part of the […]


Focus on Local: Cultivating community pride through social media in Kane, Pennsylvania

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In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello Social […]


Get a sneak peek into the Focus on Local Network + Learning Center

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We’re excited this week to launch a sneak-peek version of the Focus on Local Network […]


Focus on Local: Using events as marketing leverage for service-based businesses with Backcountry Spine & Sport

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In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello Social […]


Focus on Local: Successful social media on a non-profit budget with Habitat for Humanity

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In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello Social […]


Focus on Local: Leveraging existing customers as micro-influencers with Marie Lane Bakery

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  In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello […]


Focus on Local: A quick how-to on social media strategy

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In this first minisode episode of the Focus on Local Podcast, we’re answering a local […]