Strategize: Understand the bigger picture

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It’s important to have a clear understanding of your business goals and objectives, especially when it comes to your social media strategy. If you know your business goals and objectives, a great next step is creating a SWOT analysis.

A SWOT helps to identify your business’ internal strengths and weaknesses, in addition to its external opportunities and threats. All of these factors can have an impact on the viability of your business. It is important to be aware.

Strengths of a social media strategy (or campaign) might include:

  • Active community members to turn into brand evangelists
  • Resources that allow you to respond quickly and effectively to comments and messages


  • Trouble maintaining a social media presence or campaign
  • Lack of tools or resources to track and monitor social results


  • Promotions, discounts, or offers that can be utilized through social platforms
  • Creating an online presence where the business currently doesn’t exist (i.e. a Facebook group for page to tap into a niche community)


  • Competitor going after the same audience with a similar campaign
  • Current campaign not sustainable enough to continue

SWOT can not only be used for more than your social media, but for any relevant aspect of your business. Keep in mind that every strength is a potential weakness and vice versa, just like every opportunity is a potential threat and vice versa. 

The most important thing to do is act on your analysis so that you can become a leader in your industry.

About the Author:

Katey Crean is the Digital Media Manager at Hello Social Co. When she’s not crafting social media content for clients, she can be found teaching kiddos musical theater.