It’s important to have a clear understanding of your business goals and objectives, especially when it comes to your social media strategy. If you know your business goals and objectives, a great next step is creating a SWOT analysis.
A SWOT helps to identify your business’ internal strengths and weaknesses, in addition to its external opportunities and threats. All of these factors can have an impact on the viability of your business. It is important to be aware.
Strengths of a social media strategy (or campaign) might include:
SWOT can not only be used for more than your social media, but for any relevant aspect of your business. Keep in mind that every strength is a potential weakness and vice versa, just like every opportunity is a potential threat and vice versa.
The most important thing to do is act on your analysis so that you can become a leader in your industry.
About the Author:
Katey Crean is the Digital Media Manager at Hello Social Co. When she’s not crafting social media content for clients, she can be found teaching kiddos musical theater.