Instagram launches messaging app ‘Threads’

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Instagram has reported that it’s launching a new messaging app, “Threads,” today. It’s being rolled out on iOS and Android.

This app is meant to be a platform to communicate with close friends on, and includes an “Auto Status” feature for your friends to stay up-to-date with where you are and what you’re doing.

Here’s what Instagram had to say:

“Over the last few years, we’ve introduced several new ways to share visually on Instagram and connect with people you care about – from sharing everyday moments on Stories to visual messages on Direct. But for your smaller circle of friends, we saw the need to stay more connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos. That’s why we built Threads, a new way to message with close friends in a dedicated, private space.”

Read the full report on Social Media Today.