Get a sneak peek into the Focus on Local Network + Learning Center

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We're excited this week to launch a sneak-peek version of the Focus on Local Network + Learning Center!

The Focus on Local Network + Learning Center is an online community and education platform connecting business owners, organizations and community leaders to resources that have a distinct Focus on Local. Together, we’re creating a collaborative environment to learn, share and grow in a way that helps entire towns and communities thrive.

Here's why we're launching this platform:

There’s an endless number of marketing resources, trainings, workshops and experts out there with content that’s supposed to help you level-up your online presence or increase sales. But few of them truly identify or teach strategies that support local success. 

  • Businesses and organizations in rural communities don’t have access to specialized digital marketing training geared towards their specific, local needs.
  • They spend significant money and time on marketing services that don’t provide locally focused results.
  • Operating in a rural community is isolating. Small businesses and organization team members lack a collaborative environment to learn, share and succeed when it comes to their marketing, communications and public relations efforts.

The Focus on Local Network + Learning Center was created to support brands that want their local community to grow and thrive. Because when their community thrives, their business or organization thrives. 


What you'll find in the Network:

  • Learning Center modules that are designed with busy people in mind. Sit down for a day of intensive strategic marketing and communications planning for your brand, or take a few minutes each day to brush up on skills while you’re folding laundry. We’ve created content that can be consumed in multiple ways — video, audio-only, worksheets and more — meant to fit into your own schedule. 
  • Templates and tools to help you succeed, like our Focus on Local Content Database Template, which allows you to use our business’ tried-and-true content organization planning method within minutes.
  • Monthly modules in the Learning Center added by guest experts working in a variety of marketing, communications or public relations roles. Occasionally, we’ll workshops and modules that aren’t in the communications world, but that we know can make a huge impact on local-centric brands.

During our sneak preview launch this week, you'll have access to our first Learning Center module, Social Media Basics. This is a module put together by the entire Hello Social Co. team, filled with helpful guides, worksheets and more. We've even included an audio-only version of the course — so you can listen and learn while you're folding laundry, if that's your thing! Our more advanced module, Implementing the Focus on Local Approach, goes live on June 15.

Here's a full list of what's included in membership:

  • A nationwide network of entrepreneurs and community leaders that share a passion for their business and/or the community they do business in. 
  • Access to the Learning Center — a constantly evolving online learning platform with modules created to help you grow in your local community.
  • Ongoing modules added monthly by experts in different fields that will help your brand grow, adapt and evolve. 
  • Access to current and new templates and downloads when they’re added, including our Focus on Local Content Database template ($99 value), ready to put into action within minutes. 
  • Unlimited access to future live workshops that are held in the Network, plus access to all previously-recorded workshops so that you can brush up on your skills on your own schedule. 
  • Monthly Virtual Coffee Chats, kind of like office hours with the Hello Social Co. team, where you can ask us questions, collaborate with others or just cowork virtually with some like-minded individuals. 

When you join now, you'll have access to the Social Media Basics Module, but here's a look of what modules are on the way:

June 15 — Implementing the Focus on Local Approach

July 1 — Email Marketing for Businesses and Organizations with StephanieDesaulniers of Business by Dezign

August 1 — Budgeting for Marketing ... on a Budget with Geily Romero of Cutting Edge Financial Solutions

Modules launching in September and later will be announced at a later date.