Author Archives: Ellen Matis

Our favorite photo editing app just got a fabulous update

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When it comes to social media, having well-lit, well-edited photos can make all the difference. […]


Instagram: The gift of authenticity

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Nothing takes the place of real, authentic engagement. And that is just what Instagram is […]


Three elements of a successful Facebook Business Page

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When we meet with clients for Strategy Sessions, one of the first questions we often […]


Don’t give up just yet on your Facebook Business Page

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If you felt like your Facebook strategy wasn’t working this year, you’re not alone. Facebook […]


How to: Have a holly jolly holiday promotion

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When you’re a business owner, it’s never too early to be thinking about holiday promotions. […]


Shop Small Tactics for Your Local Business

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Small Business Saturday is a nationwide movement that shines a spotlight on the importance of […]


Facebook cracking down on ‘low-quality’ ads

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Facebook announced a new set of restrictions for what it considers to be “low-quality ads” […]


Facebook video stats come into question

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The CEO of Digital Content Next took to Twitter on Oct. 17 to expound upon […]


Our favorite apps for creating Instagram Stories

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Instagram Stories are increasingly becoming a part of your social media strategy. They provide a […]


Google Plus announces shut down, planned for 2019

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Google Plus announced on Monday that it will shut down the consumer version of the […]