Author Archives: Ellen Matis

The five things you need to audit on your website

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Here at Hello Social Co., we still believe in the (social) age-old advice that your social media shouldn’t replace your […]


Growing a social media following organically

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Growing a following organically on Instagram can seem like a daunting task, especially with quick fix solutions like buying followers […]


Social media resources for COVID-19

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As businesses and offices across the nation are forced to close amid the spread of COVID-19, many small business owners […]


What Focus on Local means for tourism brands

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Here at Hello Social Co., everything we do centers around the Focus on Local Approach: The idea that if you […]


Using social media to keep you booked and busy

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If you’re looking to foster engagement on your social media posts that actually leads to clients doing business with you, […]


Do third party scheduling tools disrupt the algorithm?

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Over the years, there’s been question as to whether or not posts that are scheduled on social media networks via […]


Creating and reaching your target audience on social media

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Growing an audience is one of the most difficult tasks for businesses and organizations. In order for social media to […]


Use these Focus on Local engagement prompts to connect with your community

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When was the last time you asked your audience a question on social media? Engagement on social media is more […]


For the good of the community: #LiveTheShirt

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Hello Social Co. was tasked with developing the #LiveTheShirt campaign for the Centre County United Way. Through a strategic social […]


How to use user-generated content

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When you’re running social media accounts for your business or brand, there’s no doubt that coming up with content all […]