Author Archives: Ellen Matis

Best practices in disclosure requirements for travel content creators and influencers

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As a content creator or influencer in the travel and tourism space, you play a […]


Roles of content creators vs. influencers in travel partnerships

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A social media content creator and an influencer are two distinct roles within the realm […]


Does ChatGPT have a place in content creation?

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It’s no secret that marketers everywhere have questioned AI in a lot of ways. Some […]


Now hiring: Social Media Events Marketing Intern

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Position: Social Media Events Marketing Intern Job Type: Internship (not for credit), contractor Hours: 10 […]


Picture-Perfect Isn’t Always Perfect

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When thinking about social media presence, many small businesses get overwhelmed with all the ins […]


Making the most of name, image, likeness opportunities on social media

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This blog was originally written for the Happy Valley Adventure Bureau. Read the full piece […]


We’re hiring: Social Media Content Creator

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Do you love to explore the world around you? Do you find yourself taking photos […]


Applications now open for first Focus on Local cohort

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We’re now accepting applications for our first Focus on Local Cohort — part of the […]


Focus on Local: Cultivating community pride through social media in Kane, Pennsylvania

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In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello Social […]


Get a sneak peek into the Focus on Local Network + Learning Center

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We’re excited this week to launch a sneak-peek version of the Focus on Local Network […]