Author Archives: Ellen Matis
Plan, post, please: Efficiency is always in
While social media automation tools can save you time and effort, it can’t replace what needs to be done by […]
Stay human: Engaging with your audience
With the Cambridge Analytica scandal and a Congressional hearing taking place in 2018, a lot of trust was lost in […]
Here’s what users love to see in Instagram Stories
Instagram Stories changed the way we use the platform in 2018, and according to social media experts, they’ll continue to […]
Our favorite photo editing app just got a fabulous update
When it comes to social media, having well-lit, well-edited photos can make all the difference. Posting beautiful photos can really […]
Instagram: The gift of authenticity
Nothing takes the place of real, authentic engagement. And that is just what Instagram is encouraging with its most recent […]
Three elements of a successful Facebook Business Page
When we meet with clients for Strategy Sessions, one of the first questions we often get is: “Why isn’t my […]
Don’t give up just yet on your Facebook Business Page
If you felt like your Facebook strategy wasn’t working this year, you’re not alone. Facebook pushed out so many algorithm […]
How to: Have a holly jolly holiday promotion
When you’re a business owner, it’s never too early to be thinking about holiday promotions. According to a survey conducted […]
Shop Small Tactics for Your Local Business
Small Business Saturday is a nationwide movement that shines a spotlight on the importance of supporting small businesses in communities […]
Facebook cracking down on ‘low-quality’ ads
Facebook announced a new set of restrictions for what it considers to be “low-quality ads” on the platform earlier this […]