Author Archives: Ellen Matis

Plan, post, please: Efficiency is always in

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While social media automation tools can save you time and effort, it can’t replace what needs to be done by […]


Stay human: Engaging with your audience

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With the Cambridge Analytica scandal and a Congressional hearing taking place in 2018, a lot of trust was lost in […]


Here’s what users love to see in Instagram Stories

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Instagram Stories changed the way we use the platform in 2018, and according to social media experts, they’ll continue to […]


Our favorite photo editing app just got a fabulous update

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When it comes to social media, having well-lit, well-edited photos can make all the difference. Posting beautiful photos can really […]


Instagram: The gift of authenticity

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Nothing takes the place of real, authentic engagement. And that is just what Instagram is encouraging with its most recent […]


Three elements of a successful Facebook Business Page

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When we meet with clients for Strategy Sessions, one of the first questions we often get is: “Why isn’t my […]


Don’t give up just yet on your Facebook Business Page

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If you felt like your Facebook strategy wasn’t working this year, you’re not alone. Facebook pushed out so many algorithm […]


How to: Have a holly jolly holiday promotion

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When you’re a business owner, it’s never too early to be thinking about holiday promotions. According to a survey conducted […]


Shop Small Tactics for Your Local Business

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Small Business Saturday is a nationwide movement that shines a spotlight on the importance of supporting small businesses in communities […]


Facebook cracking down on ‘low-quality’ ads

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Facebook announced a new set of restrictions for what it considers to be “low-quality ads” on the platform earlier this […]