Author Archives: Ellen Matis

We’re hiring: Social Media Content Creator

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Do you love to explore the world around you? Do you find yourself taking photos […]


Applications now open for first Focus on Local cohort

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We’re now accepting applications for our first Focus on Local Cohort — part of the […]


Focus on Local: Cultivating community pride through social media in Kane, Pennsylvania

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In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello Social […]


Get a sneak peek into the Focus on Local Network + Learning Center

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We’re excited this week to launch a sneak-peek version of the Focus on Local Network […]


Focus on Local: Using events as marketing leverage for service-based businesses with Backcountry Spine & Sport

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In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello Social […]


Freshen up your feed using our Focus on Local Approach

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A Guide for Food and Beverage Businesses Since I’ve started working in social media marketing, […]


Focus on Local: Successful social media on a non-profit budget with Habitat for Humanity

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In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello Social […]


Focus on Local: Leveraging existing customers as micro-influencers with Marie Lane Bakery

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  In this episode of the Focus on Local Podcast, host Ellen Matis, of Hello […]


Selecting the right social media voice

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A brand’s voice is the personality they have chosen to take on as their own. […]


Social media photography tips for businesses only using a smartphone

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Have you ever wondered how other businesses keep up with Instagram’s demand for high-quality, aesthetic […]